Molly Appeal 2020: Over $525,000 raised
The DMRF Molly Appeal is a Maritime-wide fundraising campaign that supports lifesaving research in Atlantic Canada. Beginning in 1980 when a local housekeeper named Molly Moore donated a $5 bill to medical research, the campaign is based on Molly’s belief that if we all give what we can, together we can make a big difference.
- 600 new donors
- Public relations efforts garnered a total of 27 media hits, across broadcast, print and online media
- 3,298 donations
- Over $525,000 raised
In 2020, DMRF donors and staff responded rapidly to the COVID-19 pandemic. From increased public engagement and fundraising efforts to teaming up with strategic partners to drive local COVID-19 research, we are incredibly proud of the work that we’ve done together.